History of Nike Research Paper Example | Topics and Well Written Essays - 1250 words

History of Nike - Research Paper Example The initial name adopted for the company now known as NIKE, was Blue Ribbon Sports (BRS), whose dual founders were Philip Knight and Bill Bowerman in January 1964 (Quinn, 60). While Philip Knight was a track athlete at the time, the latter was his coach during that period (Quinn, 60). The duo initially started business by distributing the products of Japanese shoe maker  (en.wikipedia.org) Onitsuka Tiger and this was carried out by selling shoes in Knight’s car trunk at occasional track meets (Frisch, 8). This gave them an interesting opportunity to promote the products in front of athletes and the likes. With antics such as these, the company earned large profits and 1967 saw the opening of the first ever retail store of the BRS, in Santa Monica, California (Frisch, 8). Around 1971 BRS called it quits with their primary distributer and took the plunge of launching their own line of footwear (Frisch, 16). June 18, 1971 was the first time ever when one of BRS’s product s, a soccer shoe named ‘NIKE’, deriving its name from the Greek goddess of victory, bore the design Swoosh, by Carolyn Davidson (Carbasho, 9). The next year BRS introduced its first line of NIKE shoes and eight years later BRS, Inc. officially came to be known as NIKE, Inc., (Wong, 220). Initially the advertising for trading companies was done through mail order as was the norm in the first half of the twenty first century. However post 1970, whenever companies intended to give out any sort of discounts or inform of any new arrivals, Newspaper advertisements was the medium chosen. Radio and television were also considered as other ways which have been used since the beginning of NIKE to market its products, but Ingham (314) provides proof that a print ad from the 1970s suggested that "word-of-foot" advertising was causing more people to like the products of BRS/NIKE rather than television ads. According to Wahl

Acctg discussion Case Study Example | Topics and Well Written Essays - 500 words

Acctg discussion - Case Study Example The ethical issue for Jim is whether the increase that he is calling for is due to a specific and truly justifiable reason(s). Secondly there is the issue that this budget is used in the allocation of bonuses and capital improvements. His calling for the increase in the budget may be so as to unfairly place him at a position to get more money for these two items. This is despite the fact that he might not be rightfully entitled to them. The two factors together bring with them an ethical dilemma seeing that he stands to profit personally by the higher bonuses that would be paid to him by headquarters. Also that he would have a larger budget according him the increased option of taking on additional risk, which may not be possible with the original budget The first point of consideration is if these numbers have been inflated for the wrong reasons. Discovery of this by headquarters may lead to him losing his job. Secondly the headquarters may instigate investigations into the hotel’s books for the period during his tenure to make a determination as to how long this has been going on. This is so as to ensure that all the previous budget numbers were above board. There is also the possibility of budget cuts and allocations from headquarters that may actually affect the hotels operation for the coming year. If these figures are actually justifiable on the other hand, there may be increased scrutiny of the hotel just to ensure that the budgeted items are accounted for in the new financial year. If this directive came from the bank manager then Jim has two options. On the one end being the controller he has the ability to counter check the managers directives so as to make a determination of whether these are true claims or not. Secondly he may engage with the manager to discuss the basic ethical concerns that the issue raises